SERVICES
Find out what is actually holding the business back.
Businesses rarely struggle for the reason they think they do. A diagnosis replaces a theory about the problem with evidence, and gives you a roadmap specific enough to act on.
When you need a diagnosis
This is the right starting point if any of these are true:
- Revenue has plateaued or declined and the cause is disputed internally.
- You are about to invest in sales or marketing and want to know where the money should go.
- Something is clearly wrong, but every explanation you have been given is about someone else's department.
- Previous agencies or consultants have been hired and nothing changed.
- You are planning to scale and want to know what will break first.
If you already know precisely what is broken and simply need it fixed, you do not need this service. Go to the relevant service page or tell us directly.
How a diagnosis runs
Discovery and initial assessment.
A structured conversation with the leadership to understand the business, its market, its numbers, its history and what has already been tried. We establish what you believe the problem is, which is useful information even when it turns out to be wrong.
Research and diagnostic engagement.
We examine the commercial functions directly: sales data and pipeline, marketing spend and output, conversion at each stage, team structure, compensation, processes, systems and reporting. We speak to people who do the work, not only to the people who manage it.
Embedded business observation.
Where appropriate and explicitly authorised by you in writing, we spend time inside the working environment, observing operations as they actually run rather than as they are described in a meeting. This is done with your knowledge and consent, under agreed terms, and the scope is defined in the proposal.
Findings and roadmap.
We present what we found, what is causing it, and what to do about it, in priority order.
Areas of investigation
Scope is agreed per engagement. Typical areas:
- Market position, competitive set and pricing
- Sales process, pipeline health and conversion rates
- Sales team structure, capability and management
- Compensation and incentive design
- Marketing spend, channel performance and lead quality
- The handover between marketing and sales
- Customer retention and repeat business
- Operational bottlenecks limiting commercial capacity
- Reporting, data quality and decision-making rhythm
- Leadership capacity and single points of dependency
Deliverables
Diagnostic report.
What we found, with evidence. Written plainly, not padded.
Root cause analysis.
The difference between symptoms and causes, stated clearly, including causes that sit with leadership rather than with staff.
Prioritised roadmap.
What to fix first, what it involves, what it will take, and in what order.
Implementation options.
What you can do internally, what needs external capability, and what PrymeX would do if you engaged us further.
You are not obligated to implement with us
The diagnostic report has independent value and you own it. Many clients take the roadmap and execute it with their own team, which is a legitimate and sometimes the correct outcome.
We say this plainly because the alternative is a diagnosis written to justify a larger engagement, which is the standard failure of this category of work. If the honest answer is that you can fix this internally, that is what the report will say.
If you do want us to implement, the scope, responsibilities and commercials are agreed separately after the report, not assumed during it.
Diagnostic engagements are priced separately from implementation. Where a fee credit against a subsequent engagement applies, it is stated in the proposal. The initial discovery conversation is free and is a qualification discussion, not a free diagnosis.
Find out what the real constraint is.
Tell us what you are seeing. We will tell you whether a diagnosis is the right place to start.